Marketer glossary

4 A B C D E F G H I J K L M N O P R T

4

4D Branding - a model for brand analysis across four dimensions

A

A/B Testing - What It Is and How to Conduct It Properly ABC Analysis - A Method for Evaluating Products by Profitability Activation Rate - What This Metric Is and How to Calculate It Active Users - What This Metric Is (DAU, WAU, MAU) ACU - Average Concurrent Users ACV - Annual Contract Value Ad Fatigue - The Effect of Advertising Fatigue Adult Traffic and the 18+ Industry - Features and Monetization Affinity Index - Audience Matching Index Agile - Flexible Methodology for Development and Management AI Trainer - Who They Are and What They Do AIDA - Customer Journey Model from Attention to Purchase AJAX - What This Technology Is and How It Works Ambient Media - Non-Standard Advertising in Urban Environments AOV - average order value: formula and ways to increase it API - what it is and how the programming interface works API call - what this request is and how it works AR (Augmented Reality) - what it is and how it is used Artificial Intelligence (AI) - What It Is and Where It Is Used ATL advertising - what it is and which channels it includes

B

B2B - what this business model is and how it works B2C (Business-to-Consumer): What It Is in Simple Terms and How It Works B2G (Business-to-Government): How Businesses Work with the Government BANI World: What the New Model of an Unstable World Means and How to Adapt Big Data: What It Is, Where It Is Used, and How It Works Blacklist: What It Is and How Blacklists Work on the Internet Bounce Rate: What It Is and How to Analyze It Bounce Rate: What It Is and How to Reduce It Brand Awareness: What It Is and How to Increase It BTL Marketing: What It Is and What Tools Are Used Buzz Marketing: How to Create Viral Effect and Brand “Hype”

C

CAC (Customer Acquisition Cost): How to Calculate Customer Acquisition Cost Callback: What It Is and How a Website Call-Back System Works CEO: Who They Are and What Responsibilities a Chief Executive Officer Has ChatGPT: What It Is, How It Works, and Where It Is Used Checkout Abandonment Rate: What It Is and How to Reduce Drop-Off at the Checkout Stage Churn MRR: What It Is and How to Calculate Lost Revenue Churn Rate: What It Is and How to Reduce Customer Churn Click Rate: What It Is and How to Analyze Clickability Cloaking: What It Is in SEO and Why It Is Dangerous for a Website CLT (Customer Lifetime): What It Is and How to Calculate Customer Lifetime CMO: Who It Is and What a Chief Marketing Officer Is Responsible For CMS: What Is It and Which Website Management System Should You Choose? CMYK: What It Is and Where This Color Model Is Used Co-marketing: What Is It and How Do Brands Promote Together? Community Manager: Who Is It and What Does a Community Specialist Do? Contraction MRR: What It Is and How to Calculate Revenue Decline in Subscriptions Conversion Rate: What Is It and How to Improve Conversion Cookies: What Are They and How Do Websites Use Cookies CPA: What Is It and How Does the Cost Per Action Model Work? CPC: What Is It and How to Calculate the Cost Per Click CPI: What Is It in Mobile Marketing and How Does the Model Work? CPL: What Is It and How Much Does a Lead Cost? CPM: What Is It and How to Calculate the Cost for 1,000 Impressions CPO: What Is It and How to Calculate the Cost Per Order CPS (Cost per Sale): What Is It and How Does Payment for Sales Work? CPV: What Is It and How to Calculate the Cost Per Visit CRM: What Is It and How Does the System Help Manage Customers CRO: What Is It and How to Increase Website Conversion CSS: What It Is and How the Style Language for Websites Works Customer Acquisition Cost (CAC): What It Is and How to Calculate Customer Cost Customer Development: What It Is and How to Test a Business Idea Customer Journey Map (CJM): How to Build a Customer Journey Map CX (Customer Experience): What It Is and How to Improve Customer Experience

D

Dark Post: What It Is and How Hidden Advertising Works on Social Media Data-Driven Attribution: What It Is and How the Data Attribution Model Works DAU: What It Is and How to Count Active Users Delivery Rate: What It Is and How to Calculate Email Deliverability DevRel: Who Is It and Why Do You Need a Developer Relations Specialist? DKIM: What It Is and How Email Protection Works DOOH Advertising: What It Is and How Digital Outdoor Advertising Works Doorway: What It Is in SEO and the Different Types of Doorways Double Opt-in: What It Is and Why Subscription Confirmation Is Needed Downloads: What This Metric Is and How to Measure App Installs

E

E-commerce: What It Is and How Online Trade Works E-E-A-T: What It Is and How It Affects SEO and Google Rankings Email Marketing: What It Is and How to Effectively Manage Campaigns Ephemeral Content: What It Is and Why Temporary Content Matters ER: What This Metric Is and How to Assess Financial Stability Error Rate: What It Is and How Error Frequency Is Measured Event Marketing: What It Is and How to Promote a Brand Through Events Event: What It Is in Marketing and Types of Events Expansion MRR: What It Is and How to Increase Revenue from Existing Customers

F

Failure Rate: What It Is and How to Assess System Stability FAQ: what it is and how to properly structure a Q&A section Favicon: what it is and how to create a website icon FMCG: what it is and which products belong to this category Follow Up: what it is and how to properly remind clients Footer: what it is and what to include in the bottom section of a website Freemium: what this model is and how companies earn from free products FTP: what it is and how file transfer to a server works

G

G2C: what it is and how the government interacts with citizens Gclid: what it is and how the Google Ads tag works Google Ads: what it is and how contextual advertising works Google AdSense - What It Is and How to Earn Money from a Website Google Analytics: what it is and how to analyze website traffic Google Tag Manager: what it is and how to manage tags without a developer

H

H2H (Human-to-Human): what is this approach in business Header: what it is and what is included in the website header HoReCa: what it is and the specifics of the hospitality industry Hover Effect: what it is and how it is used in web design HR brand: what it is and how to develop it HTML Body: What It Is and What the Body Tag Does HTML: what it is and how the website markup language works

I

ICP (Ideal Customer Profile): what it is and how to define an ideal customer ICP (Ideal Customer Profile): what it is and how to define your ideal customer Inbound Marketing: what it is and how to attract customers through content Inbound Marketing: what it is and how to attract customers through content IP Address: what it is and how identification on the internet works IP Address: what it is and how identification works on the network

J

Jobs-to-be-done: what it is and how to create in-demand products Joomla: what this CMS is and who it is suitable for

K

Key Visual: what it is and how to create the main visual of an advertising campaign Keywords: what they are and whether keyword meta tags are still needed today KPI: what it is and how to evaluate performance

L

Landing Page: what it is and how to create an effective landing LCR: what it is and how to calculate lead-to-sales conversion Lead: what it is and how to attract customers Leads to Subscription: what this metric is and how to calculate paid conversion Like: what it is and why likes matter on social media LOL: what it means and how it is used on the internet Long-tail queries: what they are and how to use long keywords Look-alike: what it is and how to find a similar audience LPO: what it is and how to evaluate offer effectiveness LSI Keywords: What They Are and How to Build Semantic SEO LTV (Lifetime Value): what it is and how to calculate customer value

M

MAU: what it is and how to calculate monthly active users Meta tags: what they are and which ones are important for SEO MICE: what it is and how business tourism works Midjourney: what it is and how the image generation neural network works MindMap: what it is and how to use a mind map MQL: what it is and how to determine customer readiness to buy MRR: what it is and how to calculate monthly revenue Multi-Touch Attribution: what it is and how to evaluate channel contribution MySQL: what it is and how the database management system works

N

NDA: what it is and why a non-disclosure agreement is needed New MRR: what it is and how to calculate revenue from new customers Nofollow: what this link attribute is and how it affects SEO NPS: what it is and how to measure customer loyalty

O

Off-take Contract: what it is and how an offtake agreement works OKR: what it is and how to set goals in a company On-demand marketing: what it is and how on-demand marketing works Open Graph: what it is and how to configure link previews Open Rate: what it is and how to improve email open rates Opt-In: what it is and how subscription works Opt-out: what it is and how unsubscribing works ORM: what it is and how to manage online reputation Out-of-shelf: what it is and why a product is missing from the shelf Out-of-stock (OOS): what it is and how to avoid product shortages Outbound Marketing: what it is and how outbound marketing works Outreach: what it is and how to attract traffic through partnerships Over-stock: what it is and how to avoid excess inventory

P

Page Views: what it is and how page views are counted PageRank: what it is and how Google’s algorithm evaluates websites PBN: what it is and how private blog networks work PCU: what it is and how to analyze peak load Performance marketing: what it is and how to work with advertising results Ping: what it is and how to check website availability

R

Redirect - What It Is in Simple Terms | Types and Examples

T

The 4P Marketing Model - Product, Price, Place, Promotion

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.