Marketer glossary

4 A B C D E F G H I J K L M N O P Q R S T U V W Y

4

4D Branding - a model for brand analysis across four dimensions

A

A/B Testing - What It Is and How to Conduct It Properly A/B Testing: How to Improve a Website ABC Analysis - A Method for Evaluating Products by Profitability Accounts Payable: What It Is and Types Accounts Receivable: What It Is and Its Types Activation Rate - What This Metric Is and How to Calculate It Active Users - What This Metric Is (DAU, WAU, MAU) ACU - Average Concurrent Users ACV - Annual Contract Value Ad Fatigue - The Effect of Advertising Fatigue Ad Impression: What It Is and How It Differs from Reach Ad Labeling: What It Is and the Requirements Adult Traffic and the 18+ Industry - Features and Monetization Advertising Campaign Concept: How to Develop One Advertising Campaign: What It Is and How It Works Advertising Creative: What It Is and Its Types Advertising Mockup: What It Is and Why It Is Needed Advertising Module: What It Is in Advertising Advertorial: What It Is and Where It Is Used Affinity Index - Audience Matching Index Agent: what it is and how an intermediary works Agile - Flexible Methodology for Development and Management AI Trainer - Who They Are and What They Do AIDA - Customer Journey Model from Attention to Purchase AJAX - What This Technology Is and How It Works Alt Tag — What It Is and Why It Is Important for SEO Ambient Media - Non-Standard Advertising in Urban Environments Ambient Media – creative advertising in the environment Anchor List: what it is in SEO link building Anchor Text: what it is and how it is used in SEO Annotation: what it is and how summaries work Anthropomorphism in Advertising: examples and usage Anti-Fraud: what it is and how online fraud protection works Anti-Junk Marketing: what it is and how to promote quality products AOV - average order value: formula and ways to increase it API - what it is and how the programming interface works API call - what this request is and how it works Approve: what it means and where it is used AR (Augmented Reality) - what it is and how it is used Arbitron: TV ratings measurement system Article Links: What They Are and How to Use Them in SEO Artificial Boosting: What It Is and Why It Is Dangerous Artificial Intelligence (AI) - What It Is and Where It Is Used Assessor: who it is and what they do ATL advertising - what it is and which channels it includes Attribution in Marketing: distribution of conversions Audience Warming: What It Is and Why It Is Needed Authentication: what it is and how it works Authoritative Website: what affects trust in search engines Authorization: what it is and how account login works Autobroker in Yandex Direct: automatic bid management Automatic Budget in Yandex Direct: ad spend control Average Time on Page: What It Is and How to Increase It

B

B2B - what this business model is and how it works B2C (Business-to-Consumer): What It Is in Simple Terms and How It Works B2G (Business-to-Government): How Businesses Work with the Government Back-end: what it is and how server-side development works Background: what it is and where it is used Backlink: what it is and how it affects SEO BANI World: What the New Model of an Unstable World Means and How to Adapt Banner Blindness: what it is and how to overcome it Banner Stretch: What It Is in Outdoor Advertising Banner: what it is in online advertising Behavioral Targeting: What It Is and How It Works Benchmarking: competitor analysis and best practices Big Data: What It Is, Where It Is Used, and How It Works Billboard: what it is and how outdoor advertising works Black PR – what it is and its consequences Blacklist: What It Is and How Blacklists Work on the Internet Blue Ocean Strategy: Creating a New Market Body stand: what it is in advertising and where it is used Bonus in marketing: types and examples Bootstrapper: who they are and how they build businesses without investment Bot: what it is and how it is used online Bounce Rate: What It Is and How to Analyze It Bounce Rate: What It Is and How to Reduce It Bounce Rate: What It Is and How to Reduce It Brainstorming: What It Is and How to Conduct It Brand Advocate: loyal customer and brand supporter Brand Ambassador: who it is and why it is needed Brand Awareness: What It Is and How to Increase It Brand book: what it is and why a company needs it Brand Identity: visual style and branding system Brand Positioning: What It Is and How It Works Brand: what it is and how it is formed Branding: what it is and examples of use Brief: what it is and how to create one Briefing: what it is and how it works BTL Marketing: What It Is and What Tools Are Used Bug: what it is and why it happens Bundle: what it is and how it is used in sales Burst in advertising: what it is and how it works Business Card Website: What It Is and Who It Is For Buzz Marketing: How to Create Viral Effect and Brand “Hype”

C

CAC (Customer Acquisition Cost): How to Calculate Customer Acquisition Cost Cache: What It Is and How It Works Call Tracking: What It Is and How to Track Calls Callback: What It Is and How a Website Call-Back System Works Callback: What It Is and How It Works CAPTCHA: What It Is and Why It Is Needed Carousel: What It Is in VK Advertising Case Study: What It Is and How the Method Works Case: What It Is and How to Structure It Cash Flow: What It Is and How to Calculate It CEO: Who They Are and What Responsibilities a Chief Executive Officer Has Chatbot – what it is and how it works ChatGPT: What It Is, How It Works, and Where It Is Used Checkbox – what it is in an interface Checkout Abandonment Rate: What It Is and How to Reduce Drop-Off at the Checkout Stage Checkpoint – what it is in marketing and retail Churn MRR: What It Is and How to Calculate Lost Revenue Churn Rate: What It Is and How to Reduce Customer Churn Click Fraud: What It Is and How to Protect Against It Click Rate: What It Is and How to Analyze Clickability Click: What It Is in Online Advertising Clickbait: What It Is and How It Affects Content Cloaking: What It Is in SEO and Why It Is Dangerous for a Website Cloud Services: SaaS, PaaS, IaaS — What They Are CLT (Customer Lifetime): What It Is and How to Calculate Customer Lifetime Cluster Analysis: What It Is and Its Applications CMO: Who It Is and What a Chief Marketing Officer Is Responsible For CMS: What Is It and Which Website Management System Should You Choose? CMYK: What It Is and Where This Color Model Is Used Co-marketing: What Is It and How Do Brands Promote Together? Cohort Analysis: What It Is and How to Use It Cold Sales – what they are and how to sell Community Management: What It Is and Why It Is Needed Community Manager: Who Is It and What Does a Community Specialist Do? Company Capitalization: What It Is and How It Is Calculated Company Life Cycle: Stages of Business Development Compendium: What It Is and Where It Is Used Consultative Sales: What It Is and How to Use It Contact Frequency – what it is in advertising Content Marketing: What It Is and How It Attracts Customers Content Plan: What It Is and How to Create One Content Seeding: What It Is and Why It Is Needed Content: What It Is and Types Contextual Advertising: What It Is and How It Works Contraction MRR: What It Is and How to Calculate Revenue Decline in Subscriptions Conversion Rate: What Is It and How to Improve Conversion Conversion: What It Is and How to Calculate It Convolutional Neural Network (CNN): A Simple Explanation Cookies: What Are They and How Do Websites Use Cookies Copy-Paste: What It Is and Why It Is Dangerous for SEO Copywriter: Who It Is and What They Do CPA: What Is It and How Does the Cost Per Action Model Work? CPC: What Is It and How to Calculate the Cost Per Click CPI: What Is It in Mobile Marketing and How Does the Model Work? CPL: What Is It and How Much Does a Lead Cost? CPM: What Is It and How to Calculate the Cost for 1,000 Impressions CPO: What Is It and How to Calculate the Cost Per Order CPS (Cost per Sale): What Is It and How Does Payment for Sales Work? CPV: What Is It and How to Calculate the Cost Per Visit Crawl Budget: What It Is and How It Affects SEO Crawling: What It Is and How It Works Creative Specialist: Who It Is and What They Do CRM: What Is It and How Does the System Help Manage Customers CRO: What Is It and How to Increase Website Conversion Cross-Domain Tracking: What It Is and How to Set It Up Cross-Posting: What It Is and How to Use It Cross-promotion: what it is and how it works Cross-Sell: What It Is and How to Increase Average Order Value Crowd Marketing: What It Is and How It Works CSS: What It Is and How the Style Language for Websites Works CTR: What It Is and How to Improve Clickability Customer Acquisition Cost (CAC): What It Is and How to Calculate Customer Cost Customer Base: types and how to use it effectively Customer Development: What It Is and How to Test a Business Idea Customer Journey Map (CJM): How to Build a Customer Journey Map Customer Loyalty: What It Is and How to Improve It Customization: What It Is and Why It Is Needed CX (Customer Experience): What It Is and How to Improve Customer Experience

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Dark Post: What It Is and How Hidden Advertising Works on Social Media Data Parsing: What It Is and How It Works Data-Driven Attribution: What It Is and How the Data Attribution Model Works Database: what it is and how it works DAU: What It Is and How to Count Active Users Deadline: What It Is and How to Meet It Decision-Maker: Who It Is in Sales Delayed Conversion: What It Is and How to Track It Delivery Rate: What It Is and How to Calculate Email Deliverability Demand Elasticity – what it is in economics Demand: What It Is in Economics DevRel: Who Is It and Why Do You Need a Developer Relations Specialist? Differentiation: How to Stand Out from Competitors Digital Footprint – what it is and how it is formed Direct Marketing: What It Is and Types Disclaimer: What It Is and Why It Is Needed Dislike: What It Is and How It Is Used Display Advertising: What It Is and Types Distribution: What It Is and How It Works Diversification: What It Is and Why It Is Needed Dividends: What They Are and How They Are Paid DKIM: What It Is and How Email Protection Works DMP Platform: What It Is and Why It Is Needed Domain: What It Is and How to Choose One DOOH Advertising: What It Is and How Digital Outdoor Advertising Works Doorway: What It Is in SEO and the Different Types of Doorways Double Opt-in: What It Is and Why Subscription Confirmation Is Needed Downloads: What This Metric Is and How to Measure App Installs Drop Domain: What It Is and How to Use It Dropshipping: What It Is and How It Works DRR: What It Is and How to Calculate Advertising Efficiency Dumping: What It Is and How It Works Dynamic Content: What It Is and Examples

E

E-commerce – what it is and how it works E-commerce: What It Is and How Online Trade Works E-E-A-T: What It Is and How It Affects SEO and Google Rankings Echo Phrase – what it is in advertising Editor-in-Chief – responsibilities and tasks Editorial Content: What It Is and How It Is Created Elimination – what it is in marketing Email Marketing: What It Is and How to Effectively Manage Campaigns Engagement: what it is and how to increase it Ephemeral Content: What It Is and Why Temporary Content Matters ER: What This Metric Is and How to Assess Financial Stability Error Rate: What It Is and How Error Frequency Is Measured Event in Yandex Metrica: Setup and Examples Event Marketing: Promotion Through Events Event Marketing: What It Is and How to Promote a Brand Through Events Event: What It Is and Types of Events Event: What It Is in Marketing and Types of Events Exit Page: What It Is and How to Reduce User Drop-Off Expansion MRR: What It Is and How to Increase Revenue from Existing Customers Expert Evaluation – what it is and where it is applied Explainer – what it is and why businesses use it Extender – what it is in outdoor advertising External ranking factors: what influences website position External SEO optimization: what it is and methods

F

Failure Rate: What It Is and How to Assess System Stability Fake — What It Is and How to Recognize It Fan Page — What It Is and How to Manage It FAQ: what it is and how to properly structure a Q&A section Favicon: what it is and how to create a website icon Feature — What It Is in IT and Marketing Feed — What It Is and How It Is Used in Advertising Feedback — What It Is and Why It Matters Firewall: what it is and how it protects systems Flood — What It Is on the Internet Fluid Layout: Adapting a Website to Different Screens FMCG: what it is and which products belong to this category Focus Group — A Method of Audience Research Follow Up: what it is and how to properly remind clients Follower — Who It Is on Social Media Font Size: What It Is in Typography Footer: what it is and what to include in the bottom section of a website Franchising — How a Franchise Business Works Fraud — What It Is and How to Protect Against It Freemium: what this model is and how companies earn from free products Front-end — What It Is and How It Works FTP: what it is and how file transfer to a server works Fuck-up — What It Is and Examples in Marketing Fulfillment — What It Is in Logistics and E-commerce Fundraising — Attracting Resources and Investments

G

G2C: what it is and how the government interacts with citizens Gamification in Marketing: Examples and Tools Gantt Chart: What It Is and How to Use It Gclid: what it is and how the Google Ads tag works General Population: What It Is in Research Geotargeting: What It Is and How It Works Giffen Paradox – a rare economic phenomenon Giffen Paradox: Why Demand Increases When Prices Rise Goals in Analytics – setup and tracking Google Ads: what it is and how contextual advertising works Google AdSense - What It Is and How to Earn Money from a Website Google Analytics: what it is and how to analyze website traffic Google Display Network: What It Is and How It Works Google Tag Manager: what it is and how to manage tags without a developer Gradient: What It Is in Design Green Marketing – what it is and examples Gross profit: what it is and how to calculate it Guaranteed Impressions: What They Are in Yandex.Direct Guerrilla Marketing: Types and Examples Guest Posting: What It Is and How to Get Links Guide: What It Is and How to Create One

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H2H (Human-to-Human): what is this approach in business Halo Effect – how perception influences a brand Hashtag – what it is and how to use it Hater – who they are and how to deal with them Head of Sales Department: Responsibilities and Tasks Header: what it is and what is included in the website header HHI Index: What It Is and How to Evaluate a Market High-Frequency Queries: What They Are and How to Promote a Website Hit – what it is in web analytics HoReCa — What It Is and What Products It Includes HoReCa: what it is and the specifics of the hospitality industry Horizontal Team: What It Is and Its Advantages Host – what it is in the internet and analytics Hosting – what it is and how to choose it Hotline: What It Is and How It Works Hover Effect: what it is and how it is used in web design HR brand: what it is and how to develop it HTML Body: What It Is and What the Body Tag Does HTML: what it is and how the website markup language works Hype – what it is in marketing and on the internet Hyperlink: What It Is and How It Works Hypertext: What It Is and Its Features

I

Icon: What It Is in an Interface ICP (Ideal Customer Profile): what it is and how to define an ideal customer ICP (Ideal Customer Profile): what it is and how to define your ideal customer Image Advertising: What It Is and How It Works Immersive Marketing: What It Is and Examples Implementation: What It Is in IT and Development Inbound Marketing: What It Is and How to Attract Customers Inbound Marketing: what it is and how to attract customers through content Inbound Marketing: what it is and how to attract customers through content Inbound Sales: What It Is and How It Works Indexing: What It Is in SEO and How It Works Influence Agent: marketing through opinion shaping Infobusiness: What It Is and How It Works Infographics: What They Are and How to Use Them Information Partner: Who It Is and How It Works Infostyle: What It Is and Writing Principles Insight: What It Is in Marketing Internal optimization: what it includes and how to improve a site Inversion: What It Is in Text and Design Inviting: What It Is and How to Attract an Audience IP Address: what it is and how identification on the internet works IP Address: what it is and how identification works on the network

J

Jalon: What It Is in Advertising and POS Materials Jobs-to-be-done: what it is and how to create in-demand products Joomla: what this CMS is and who it is suitable for Junk: What It Is in Marketing and Sales

K

Kanban: What It Is and How It Works Key Visual: what it is and how to create the main visual of an advertising campaign Keywords: What They Are and How to Choose Them Keywords: what they are and whether keyword meta tags are still needed today KPI: what it is and how to evaluate performance

L

Label – types and functions Landing Page – what it is and how to create a target page Landing Page: what it is and how to create an effective landing Landing Page: What It Is and How to Create One Landing Page: What It Is in Website Analytics LCR: what it is and how to calculate lead-to-sales conversion Lead Magnet: What It Is and How It Works Lead Management: What It Is and How to Improve Conversion Lead Nurturing: What It Is and How It Works Lead Qualification: What It Is and How It Is Done Lead Scoring: What It Is and How to Evaluate Leads Lead Tracking: What It Is and How to Track Leads Lead-in Text: What It Is and Why It Is Needed Lead: what it is and how to attract customers Leads to Subscription: what this metric is and how to calculate paid conversion Leads: What They Are and How to Attract Them Leads: What They Are and How to Generate Them Like: What It Is and Why It Matters Like: what it is and why likes matter on social media Link Aggregators: What They Are and Why They Can Be Harmful Link Building: What It Is and How to Promote a Website Link exchange platform: what it is and how it works in SEO Link Profile: What It Is in SEO Logo: What It Is and Types of Logos Logs: What They Are and How They Are Used LOL: what it means and how it is used on the internet Long-tail queries: what they are and how to use long keywords Look-alike: what it is and how to find a similar audience Low-Frequency Queries: What They Are and How to Use Them LPO: what it is and how to evaluate offer effectiveness LSI Keywords: What They Are and How to Build Semantic SEO LTV (Lifetime Value): what it is and how to calculate customer value

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Macro Conversion: What It Is and How It Is Measured Margin: What It Is and How to Calculate It Market Capacity: What It Is and How to Determine It Market Share: What It Is and How to Calculate It Market Size: What It Is and How to Calculate It Marketer Burnout: Signs and How to Overcome It Marketing Budget: How to Calculate and Allocate It Marketing Hypothesis: How to Test Ideas Marketing Kit: What It Is and How to Create One Marketing Mix: What It Is and the 4P Model Marketplace: What It Is and How It Works MAU: what it is and how to calculate monthly active users Media Mix: What It Is and How to Use It Media Plan: What It Is and How to Create One Meme: What It Is and How It Is Used in Marketing Merchandising: What It Is and How It Increases Sales Meta tags: what they are and which ones are important for SEO Metaverse: What It Is and How It Is Used Metrics: What They Are and Their Types MICE: what it is and how business tourism works Micro Conversion: What It Is and Why It Matters Microdata: What It Is and Why It Is Needed Micromoment: What It Is in Marketing Midjourney: what it is and how the image generation neural network works MindMap: what it is and how to use a mind map Minusinsk: Yandex Algorithm and Penalties Moderation: What It Is and How It Works Monitoring: What It Is and Why It Is Needed Monopsony: What It Is and Examples MQL: what it is and how to determine customer readiness to buy MRR: what it is and how to calculate monthly revenue Multi-Touch Attribution: what it is and how to evaluate channel contribution MySQL: what it is and how the database management system works Mystery Shopper: A Method of Service Evaluation

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Naming: What It Is and How to Create a Brand Name Native Advertising: What It Is and How It Works Natural Link: What It Is in SEO NDA: what it is and why a non-disclosure agreement is needed Negative Keywords: What They Are and How to Use Them Net Profit – what it is and how to calculate it Neural Network: What It Is and How It Is Used in Business Neuromarketing: What It Is and How It Influences Sales New MRR: what it is and how to calculate revenue from new customers News Hook: What It Is and How to Create One Nofollow: what this link attribute is and how it affects SEO Non-Anchored Link: what it is and how it affects SEO Non-Target Traffic: What It Is and How to Avoid It NPS: what it is and how to measure customer loyalty

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Off-take Contract: what it is and how an offtake agreement works Offer: What It Is and How to Create One Offset Printing: What It Is and How It Works OKR: what it is and how to set goals in a company Omnichannel: What It Is and How to Implement It On-demand marketing: what it is and how on-demand marketing works Online Consultant: What It Is and How It Works Open Graph: what it is and how to configure link previews Open Rate: what it is and how to improve email open rates Operating Profit: What It Is and How to Calculate It Opt-In: what it is and how subscription works Opt-out: what it is and how unsubscribing works Organic Growth: What It Is in SMM Organic Search Results: What They Are in SEO Organic Traffic: What It Is and How to Increase It ORM: what it is and how to manage online reputation Out-of-shelf: what it is and why a product is missing from the shelf Out-of-stock (OOS): what it is and how to avoid product shortages Outbound Marketing: What It Is and How It Works Outbound Marketing: what it is and how outbound marketing works Outbound Sales: What It Is and How It Works Outdoor Advertising: Types and Examples Outreach: what it is and how it works in SEO Outreach: what it is and how to attract traffic through partnerships Over-stock: what it is and how to avoid excess inventory

P

Page Depth: What It Is and How to Increase It Page Views: what it is and how page views are counted PageRank: what it is and how Google’s algorithm evaluates websites Parser: What It Is and Why It Is Used Pattern: What It Is in Marketing and Programming Payroll Fund — What It Is and How It Is Calculated PBN: what it is and how private blog networks work PCU: what it is and how to analyze peak load Performance Marketing: What It Is and How It Works Performance marketing: what it is and how to work with advertising results Persona Method: What It Is and How to Apply It Personal Brand: What It Is and How to Develop It Personalization in Marketing: What It Is and Why It Is Needed Ping: what it is and how to check website availability Pitch: How to Present a Project to Investors Pixel in Advertising: What It Is and Why It Is Needed Podcast: What It Is and Its Types Popup on a Website: What It Is and Why It Is Needed Porter’s Matrix: What It Is and How to Analyze the Market POS Materials: What They Are and How They Boost Sales at the Point of Purchase Post-roll Advertising: What It Is and When It Is Shown PostClick Analysis: What It Is and How to Evaluate Traffic Quality PR Strategy: What It Is and How to Develop One PR: What It Is and How Brand Reputation Is Built Pre-moderation: What It Is and How It Works Pre-roll Advertising: What It Is and How It Works Pre-sale: What It Is and Why It Is Needed Premium Placement: What It Is in Contextual Advertising Preselling: What It Is and Its Stages Press Release: What It Is and How to Write It Prismatron: What It Is in Outdoor Advertising Process Indicator: What It Is and Where It Is Used Product Life Cycle: Stages and Examples Product Placement: What It Is and How Hidden Advertising Works Product Placement: What It Is and Its Types Product Sitting: What It Is and How to Promote Products Through Influencers Product: What It Is and How to Describe It Profitability: What It Is and How It Is Calculated Programmatic Advertising: What It Is and How It Works Programmatic Marketing: What It Is and How Automated Advertising Works Project Defense: How to Prepare and Present It Promotion: What It Is and the Different Types of Marketing Promotion Prompt: What It Is and How to Create One PV (Pageviews): What It Is and How to Track Page Views

Q

Qualifying Questions: Examples and Use Quiz: What It Is and How It Increases Conversion

R

R&D: What It Is and Why Businesses Need Research and Development Reach: What It Is and How to Increase It Reactivation MRR: What It Is and How to Calculate Recovered Revenue Rebranding: Why Companies Change Their Brand Recirculation: User Return Metric Redesign: Updating a Website and Interface Redirect - What It Is in Simple Terms | Types and Examples Reference: What It Is in Design and Marketing Referral Link: What It Is and How to Earn from It Referral Source: What It Is in Analytics Referral: Who They Are and How the Referral System Works Referrer: What It Is in Analytics and Marketing Relevance: What It Is in SEO and Search Remarketing: What It Is and How It Works Rental Link: what it is in SEO and associated risks Repeat Visitors: What They Are and How to Analyze Returning Visits Representative Sample: What It Is in Simple Terms Reprint: What It Is and How It Differs from a Reissue Research: What It Is and Why It Is Needed in Marketing Reseller: Who They Are and How Reselling Works Restyling: Updating a Brand Without Changing Its Concept Retention Rate: What It Is and How to Calculate Customer Retention Retweet: What It Is and How Reposting Works on Twitter Revenue Share: What It Is and How Revenue-Sharing Models Work Rewriter: Who They Are and What They Do RFM Analysis: What It Is and How to Segment Customers RNN: What a Recurrent Neural Network Is Roadmap: A Project Development Plan ROAS: What It Is and How to Calculate Advertising Return Robots.txt: What It Is and Why It Matters for SEO ROI: What It Is and How to Calculate Return on Investment ROMI: What It Is and How to Measure Marketing Effectiveness Rotation: What It Is in Advertising and Marketing RPC: What It Is and How to Calculate Revenue per Click RPR: What It Is and How to Measure Repeat Purchases RSS: What It Is and How Website Update Subscriptions Work RTB: What It Is and How Real-Time Ad Auctions Work

S

SaaS: What It Is and How Cloud Software Works Sales Forecast: What It Is and How It Is Created Sales Funnel: What It Is and How to Build One Sales objections: types and how to handle them Sample: What It Means in Statistics and Marketing Sandwich Man: What It Is in Advertising Satellite Website: What It Is in SEO and Why It Is Needed Scam: What It Is and How to Avoid It Scheduled Post: What It Is and How to Use It Screencast: What It Is and How to Record Screen Videos Script: What It Is and How It Is Used Scrum: Project Management Methodology Scrum: What It Is and How the Agile Methodology Works Search Engine Results: What They Are and How to Reach the Top Segment: What It Is in Analytics SEM: What It Is and How Search Engine Marketing Works Semantic Core: How to Create and Use It Semantics: What It Is in SEO and Marketing Sentiment Analysis: What It Is and How Emotions in Text Are Analyzed SEO Title: What It Is and How to Create a Page Title SEO-Friendly URL – what it is and why it matters SEO: What It Is and How Search Engine Optimization Works SERP: What It Is and How Search Results Pages Work Session Duration: What It Is and How to Measure Time on Site Session: What It Is in Web Analytics Shadow Ban — What It Is and How to Recover Share – what it means on social media Share: What It Is and How the Sharing Function Works Sharing – what it means Shopping Cart Abandonment: What It Is and Why Users Leave Items in Their Cart Single Opt-In: What It Is and How Subscription Without Confirmation Works Sitemap.xml: What It Is and Why a Sitemap File Is Important Situational Marketing: Examples and Strategies Sketch: What It Is in Marketing and Design SKU: What It Is and How Product Identifiers Work in Inventory Management Smart Feed — How Recommendation Algorithms Work SMB: What It Is and Which Companies Fall Under Small and Medium Businesses SMM: What It Is and How Social Media Marketing Works SMO: What It Is and How Websites Are Optimized for Social Media Snippet: What It Is in Search Results Social Listening: What It Is and How to Analyze Audience Opinions Social Media Post: What It Is and Types of Formats Social Media: What It Is and How to Use It for Business Social Proof: What It Is and How It Influences Customer Decisions SOV: What It Is and How to Measure Share of Voice Spam: What It Is and How to Fight It Spin the Wheel: What It Is and How to Use It Spot: What It Is in Finance and Settlements Sprint: A Development Stage in Scrum SQL: What It Is and How to Identify Sales-Ready Leads Startup: What It Is and How to Launch One Sticky Factor: What It Is and How to Measure User Engagement Stopper: What It Is in Advertising and Marketing Storytelling: How to Sell Through Stories Subdomain Tracking: Setup and Analysis Summary: Website Analytics Dashboard Suno AI: What It Is and How AI Music Generation Works Support Tickets: What It Is and How Customer Support Requests Work Survey: What It Is and How to Conduct It SWOT Analysis: What It Is and How to Evaluate a Business

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Target Average Order Value – what it is and how to increase it Target Customer – how to identify and find one Targeted Advertising: How to Attract Customers Targeting: What It Is and How It Works Task Tracker — Task and Project Management Teaser — What It Is in Advertising Telemarketing — Sales by Phone Tender — What It Is and How to Participate Text Rewriting: What It Is and Types of Rewriting The 4P Marketing Model - Product, Price, Place, Promotion Throbber — Loading Indicator TIC — What It Is and How It Affects a Website Title: what it is and how it affects a page’s SEO To brief: meaning in work and business Traffic Arbitrage: what it is and how marketers earn from ads Traffic Clustering: What It Is and Why It Is Needed Traffic Sources: Types and Analysis Trigger — What It Is in Marketing Trigger Emails — Email Marketing Automation Tripwire — What It Is and How to Increase Sales Trolling — What It Is on the Internet TSS: what it is and how to measure time on site Type-In traffic: what it is and how direct website visits work

U

UGC: what it is and how user-generated content works UI Design: what it is and how interfaces are created Umbrella Brand: What It Is and Examples Uninstalls: what it is and how to analyze app removals Unique Views — What They Are in Analytics Unique Visitors to Leads: what it is and how to measure conversion Unique Visitors to Subscription: what it is and how to measure subscriptions Unique Visitors: what it is and how to measure audience reach Universal Analytics: what it is and how it differs from Google Analytics Update Log: what it is and how to read Windows update history Update: what it means in SEO and IT Upsell: what it is and how it increases average order value URL: what it is and how a website address works USP — How to Create a Unique Selling Proposition UTM Tags: what they are and how to track advertising campaigns UX – what it is and how to improve user experience UX Design: what it is and how user interaction is improved UX: what it is and how user experience is created

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Vector graphics: what it is and advantages Vendor: who it is and how it differs from a distributor Verification: what it is and how it works Viral marketing: what it is and how it works Virality: what it is and how to create viral content Virtual blogger: what it is and how it is used Virtual business card: what it is in Yandex Direct Visits: what it is and how to analyze user activity VK Public Page: What It Is and Why It Is Needed VR: what it is and how virtual reality works

W

Web Analytics Reports: What They Are and How to Read Them Web analytics: what it is and why a website needs it Web Scraping: what it is and how data is collected from websites Webinar: what it is and how to run it Webmaster: who it is and what they do Website Audience: types and how to analyze it Website Availability: What It Is and How to Check It Website Errors: 403, 404, 500, 503 — What They Mean Website Heatmap — User Behavior Analysis Website Indexing: How to Appear in Search Results Website Loading Speed: How to Improve and Test It Website Mockup: What It Is and Stages of Development Website Placeholder: What It Is and Why It Is Needed Website Ranking: How Search Results Are Formed Website Response Time: What It Is and How to Improve It Website Traffic — Types and Sources Website Traffic Counter: What It Is and How to Install It Website Trust - What It Is in SEO Website visibility: what it is and how to improve it Webvisor: what it is and how to analyze users Widget: what it is and types Wiki markup: what it is and how to use it Wobbler: what it is in advertising and how it is used WordPress: what it is and how to build a website with a CMS Workshop: What It Is and How the Learning Process Works Wow Effect: what it is and how to impress a customer Writer: Who They Are and What They Do

Y

YAN: What It Is and How the Yandex Advertising Network Works Yandex Direct – setting up and launching advertising campaigns Yandex Market – what it is and how to sell products Yandex Metrica – website analytics Yclid: what it is and how the Yandex.Metrica tag works YMYL: what it is and how Google evaluates important websites

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.