Multi-Touch Attribution: what it is and how to evaluate channel contribution
Multi-channel attribution is a method for evaluating the effectiveness of an advertising campaign by considering multiple channels.
Applications:
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Determining the contribution of each platform to conversions;
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Preparing analytics for budget planning and strategy development;
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Assessing the combined impact of channels on campaign results.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.