HR brand: what it is and how to develop it
HR brand is the perception of employees and candidates about a company as a workplace.
It includes:
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values and mission;
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benefits package and working conditions;
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corporate culture and communication style;
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transparent career paths;
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professional development opportunities.
How to build a strong HR brand:
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managing employee reviews;
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well-designed motivation system (grades, bonuses, KPIs);
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showcasing successful career cases;
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investing in education and development;
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strengthening corporate culture;
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flexible work formats;
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regular employee surveys for real feedback.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.