LPO: what it is and how to evaluate offer effectiveness
LPO (Leads Generated per Offer) — the number of leads obtained during the run time of a specific advertising offer.
Why calculate LPO:
- to compare the effectiveness of different creatives on the same or different platforms;
- for A/B testing;
- to understand which offer generates more inquiries.
Important:
LPO does not reflect lead quality, so it is used together with other metrics such as CR or LCR.
How to calculate LPO:
- tracked via web analytics — UTM tags are added to each creative.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
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