DOOH Advertising: What It Is and How Digital Outdoor Advertising Works
DOOH (Digital Out Of Home) refers to digital outdoor advertising displayed on electronic media such as screens, media facades, terminals, etc.
Like online advertising, it can be targeted by the geolocation of the displays, time of day, and audience characteristics.
Unlike traditional billboards, DOOH allows you to run internet retargeting for the audience that has seen the ad, and it cannot be "swiped" or turned off like a banner ad in an app.
Advantages of DOOH:
- High reach and quick campaign launches.
- Ability to change creatives in real-time.
- Users cannot hide or block the advertisement.
- Scalability: from one screen to a nationwide network.
Disadvantages of DOOH:
- Mainly available in large cities.
- The analytics system is less accurate than in digital.
- Banner blindness: the audience becomes accustomed to and less notices the ads.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.