ICP (Ideal Customer Profile): what it is and how to define an ideal customer

ICP (Ideal Customer Profile) is a model that describes a company’s ideal customer: who they are, what problems they solve, what matters to them, and how they make decisions.

Why ICP is needed:

helps better understand the audience;
enables more precise marketing campaigns;
provides a foundation for personalized offers and communication;
increases customer loyalty and interaction quality.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.