PostClick Analysis: What It Is and How to Evaluate Traffic Quality
PostClick Analysis is the study of user actions after they arrive on a landing page from an advertisement.
Data is collected through analytics systems and event trackers to evaluate traffic quality and campaign effectiveness.
PostClick Analysis helps:
identify who is visiting the website;
assess traffic quality;
evaluate advertising effectiveness;
track user geography;
analyze page depth and engagement.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.