BANI World: What the New Model of an Unstable World Means and How to Adapt

BANI is a model describing modern unstable reality. The acronym stands for:

Brittle - fragile: systems and events can collapse suddenly;
Anxious - anxiety-driven: information overload causes stress;
Nonlinear - nonlinear: small mistakes can lead to massive consequences;
Incomprehensible - difficult to understand: many processes cannot be logically explained.

To adapt, flexibility, resilience, and the ability to respond quickly to chaos are required.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.