G2C: what it is and how the government interacts with citizens
G2C is a digital model of interaction between the government and citizens.
Through such services, users can:
- send requests to government agencies;
- obtain certificates and documents;
- register property;
- submit declarations and pay taxes;
- open sole proprietorships and register LLCs;
- track legislative initiatives;
- participate in online voting;
- use open registries.
The most well-known example of G2C is “Government”.
G2C makes public services accessible to everyone, including people with disabilities and residents of remote regions.
Digitalization reduces corruption risks, simplifies access to services, and improves transparency in government operations.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.