B2C (Business-to-Consumer): What It Is in Simple Terms and How It Works
B2C is a model in which a business sells goods or services directly to individuals - end consumers.
Features of B2C:
- mass production and a wide ассортимент → wide product range;
- the location and number of sales points are important;
- emotional connection with the brand plays a key role;
- high competition (stores, salons, marketplaces).
Examples: retail stores, cinemas, beauty salons.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.