Marketer glossary

LSI Keywords: What They Are and How to Build Semantic SEO

LSI keywords (latent semantic indexing) are words and phrases logically related to the main search query that help search engines better understand the topic of a page.

Search engines use LSI to:

  • identify the context of the content;

  • compare it with similar pages;

  • rank results more accurately.

How to collect LSI keywords:

  • manually - by analyzing search suggestions;

  • via Yandex Wordstat - from low-frequency queries;

  • by studying top-10 search snippets;

  • using dedicated SEO tools.

Best approach - combine multiple methods.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.