CMO: Who It Is and What a Chief Marketing Officer Is Responsible For

A CMO is the Chief Marketing Officer and one of the key C-level executives in a company.
They are not responsible for executing tasks like a marketer, but for the strategic management of the team and the development of the company’s marketing function.

CMO responsibilities:

Development and implementation of a long-term marketing strategy.
Planning and allocation of the advertising budget.
Monitoring, analysis, and evaluation of key marketing performance indicators.
Conducting marketing research, including demand analysis and competitive environment analysis.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.