POS Materials: What They Are and How They Boost Sales at the Point of Purchase
POS materials are advertising elements placed directly at the point of sale to attract customer attention and encourage purchases.
They are typically placed:
Outside the store (sidewalk signs, bracket signs);
In the entrance area (light panels, directional signs);
Near products (wobblers, price tags, shelf stoppers, stickers).
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.