Scrum: What It Is and How the Agile Methodology Works
Scrum is a project management framework widely used in IT and digital product development and is part of the Agile methodology.
Scrum emphasizes flexible development processes and close collaboration between the team and stakeholders.
Principles
Continuous and systematic product development;
Division of projects into independent work units;
Cross-functional teamwork.
Key Features
Work is organized into sprints (typically two weeks long);
Regular team meetings and progress reviews;
Use of Scrum boards to visualize tasks and project progress.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.