Product Sitting: What It Is and How to Promote Products Through Influencers
Product Sitting is a marketing tactic in which an unreleased product is sent to potential customers, influencers, or media personalities who have an audience and channels for showcasing the new product.
Examples:
Technology companies send smartphones or gaming consoles to bloggers and journalists for reviews.
Goals of Product Sitting:
promoting a product through media and influencers;
increasing brand awareness and trust;
collecting feedback to improve the product before launch.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.