Email Marketing: What It Is and How to Effectively Manage Campaigns
Email marketing is a tool for communicating with customers via email.
Its main advantages are low cost, high level of automation, and stable conversion rates.
Main types of emails:
- Transactional emails - sent automatically after a user action (registration, order placement).
- Promotional emails - inform about discounts, products, and special offers; often perceived as spam.
- Informational emails (newsletters) - regular emails with useful content that help maintain relationships with subscribers; users can unsubscribe at any time.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.