Doorway: What It Is in SEO and the Different Types of Doorways
A doorway is a bait website created to attract traffic and redirect it to the main resource.
Types of Doorways:
- Black Hat Doorways: Automatically redirect users to another site; packed with low-frequency keywords and contain useless content.
- Gray Hat Doorways: Contain links to the promoted site; promoted through spam emails; work more gently than black hat doorways.
- White Hat Doorways: Provide useful content and subtly direct users to the main project; essentially, they are advertising mini-sites.
The line between "white" and "gray" doorways is conditional.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.