DevRel: Who Is It and Why Do You Need a Developer Relations Specialist?
DevRel - a specialist in communication with the technical community, promoting the company’s product among developers.
They understand the technology behind the product and can demonstrate its functionality from a technical standpoint.
DevRel’s Tasks:
- Represent the company at conferences, meetups, and hackathons.
- Create content for the IT audience.
- Manage open-source projects.
- Strengthen the HR brand through talks and webinars.
- Assist marketing in technical communications.
- Build and develop a community around the product.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.