SEO: What It Is and How Search Engine Optimization Works
SEO (Search Engine Optimization) is the process of optimizing a website to improve its rankings in search engine results pages (SERPs).
Types of SEO
White-Hat SEO — focuses on improving site navigation, creating high-quality content, publishing reviews, and building legitimate partnerships and backlinks.
Black-Hat SEO — uses aggressive techniques aimed at rapid rankings, such as keyword stuffing, mass link buying, and hidden content or elements.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.