SaaS: What It Is and How Cloud Software Works
SaaS (Software as a Service) is a cloud-based software distribution model in which software is provided as a subscription service over the internet.
The provider is responsible for:
software development;
maintenance;
updates.
The customer pays for access and usage online.
Popular SaaS categories include:
CRM and ERP systems;
project management software such as Bitrix24 and Trello;
data visualization tools such as Power BI and DataLens;
software suites such as Microsoft Office and Adobe Creative Cloud;
specialized departmental software such as Huntflow and SberPodbor;
communication services such as email platforms.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.