Marketer glossary

SEO Title: What It Is and How to Create a Page Title

SEO Title is the title of a web page displayed in search engine results. It is an HTML element located within the <head> section of a webpage and is typically recommended to be 70–80 characters long.

Where to Set an SEO Title

In website builders — through the "Title" field;

In CMS platforms (such as WordPress) — manually or via plugins such as Yoast SEO or SEO Title Tag.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.