Outbound Marketing: what it is and how outbound marketing works
Outbound marketing is a way of promoting products or services through direct advertising, where the company - not the customer - initiates the purchase.
Outbound marketing tools include:
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cold sales;
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online advertising (banners, contextual ads, etc.);
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offline advertising (outdoor ads, TV, radio, printed banners);
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advertising mailings (postal and email) and other methods.
The key feature of outbound marketing is that the company immediately offers a product, sometimes even before customer demand is formed. Unlike inbound marketing, where demand is created through content.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.
