AIDA - Customer Journey Model from Attention to Purchase

AIDA is a classic model of consumer behavior that describes the path from first contact to purchase. It includes four stages:

Attention - attracting attention;
Interest - generating interest;
Desire - creating desire;
Action - performing an action (usually a purchase).

Sales funnels and advertising scenarios are built based on the AIDA model.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.