Cloaking: What It Is in SEO and Why It Is Dangerous for a Website
Cloaking is a “black hat” SEO technique in which two different versions of the same page are created.
One version is optimized specifically for search engine crawlers, while the other shows completely different content to users.
This method is used to hide the real content of a website and is often involved in fraudulent schemes, which is why search engines strictly penalize such sites.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.