Customer Journey Map (CJM): How to Build a Customer Journey Map
CJM is a map of the customer's journey from the first contact with the brand to the purchase and subsequent interaction.
It shows what the customer feels and does at each stage, and includes all the barriers preventing them from taking the desired action.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.