R&D: What It Is and Why Businesses Need Research and Development
R&D (Research and Development) is the process of researching and developing products by combining scientific and engineering approaches to create and improve software and technical solutions.
Key R&D objectives:
developing competitive products;
automating processes using new technologies;
optimizing company resources;
improving existing products;
creating innovations based on modern technologies.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.