Open Graph: what it is and how to configure link previews
Open Graph is a protocol for correctly displaying links in social networks and messaging apps. It solves the issue of broken images and incorrect text when sharing links.
Using OG markup, you can define an image, title, and short description, which increases click-through rate and engagement.
Main meta tags:
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og:image - image URL
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og:title - preview title
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og:description - preview text (160–300 characters)
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.