PR Strategy: What It Is and How to Develop One
A PR Strategy is an action plan for creating and maintaining a company's image in the public sphere.
Its purpose is to manage reputation and communicate with key audience segments.
Components of a PR strategy:
analysis of the company's current position;
setting goals and objectives;
audience research and development of key messages;
selection of communication channels and tools;
event planning and calendar creation;
performance evaluation and strategy adjustment.
Developing a PR strategy requires:
a clear understanding of PR goals;
knowledge of the market and competitors;
audience analysis;
a team of PR specialists.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
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