KPI: what it is and how to evaluate performance
KPI (Key Performance Indicators) are measurable indicators that reflect the effectiveness of employees, teams, or processes.
Main types of KPIs:
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Result KPIs – show the total volume of completed tasks or actions. For example: number of cold calls or number of submitted candidates.
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Productivity KPIs – evaluate the amount of work within a specific period, e.g.: how many tasks a developer completed during a sprint.
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Resource KPIs – track how many resources (time, budget, staff) were used to complete a task.
Why KPIs are important:
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to objectively evaluate employee and team performance;
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to analyze results and adjust processes;
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to plan future periods and forecast workload;
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to ensure transparency of goals and fair self-assessment within the team.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.