H2H (Human-to-Human): what is this approach in business

H2H (human-to-human) is a business approach that emphasizes human communication and the individuality of each customer.
Unlike mass automated communications, H2H involves personalized, emotionally oriented interactions suitable for both B2C and B2B.

Key features of H2H:

instead of template-based messages - personalized communication;
focus on building long-term trust-based relationships;
priority is a sustainable brand image rather than quick profit;
empathy, understanding the customer’s emotional state, and flexibility of the specialist are essential in dialogues.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.