Big Data: What It Is, Where It Is Used, and How It Works
Big Data refers to extremely large datasets that require specialized storage and processing technologies. There is no strict size threshold, but traditionally it refers to datasets starting from 150 GB and above.
Where Big Data is stored:
- cloud platforms;
- data lakes;
- specialized frameworks.
What it is used for:
- analyzing customer behavior;
- demand forecasting;
- identifying weaknesses in the sales funnel;
- training artificial intelligence models.
Sources of Big Data:
- the internet, social media, and media platforms;
- sensors and devices;
- telecom operators;
- marketing and sociological research;
- medical records.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.