LCR: what it is and how to calculate lead-to-sales conversion
LCR (Lead Close Rate) is a metric that shows the conversion of leads into actual sales.
Why calculate LCR:
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to evaluate the performance of sales managers;
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to analyze the quality of leads and sales content;
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to compare the effectiveness of different advertising campaigns.
A normal LCR varies across industries: for example, in premium real estate it is around 1%, while in low-cost seasonal products it can reach 20–30%.
LCR is calculated as the number of sales divided by the number of leads, multiplied by 100%.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
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