Shopping Cart Abandonment: What It Is and Why Users Leave Items in Their Cart
Shopping Cart Abandonment is an e-commerce metric that measures the number of users who add products to their cart but do not complete the purchase.
Formula
Shopping Cart Abandonment Rate = Number of Purchases / Number of Created Shopping Carts × 100
To reduce cart abandonment, businesses typically optimize:
website performance and usability;
checkout processes;
payment and delivery conditions.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.