BTL Marketing: What It Is and What Tools Are Used

BTL (Business Live Marketing) — это маркетинговая деятельность, ориентированная на прямое взаимодействие с аудиторией без использования традиционных каналов массовой информации.

Инструменты BTL:

Прямая почтовая рассылка и персонализированные подарки;
конкурсы, презентации, дегустации, рекламные кампании;
POS-материалы;
поощрения для дилеров и клиентов.

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.