PR: What It Is and How Brand Reputation Is Built
PR (Public Relations) is a set of activities aimed at creating a positive company image and strengthening its reputation.
PR includes:
press releases;
media relations;
social media activities;
interviews;
events and other communication initiatives.
To organize PR activities, a company should define:
PR goals and the logic behind its PR strategy;
target audience and audience segments;
tools such as press releases, press conferences, social media, and others;
who will implement the strategy (PR Director, PR Managers, Designer, Copywriter, etc.);
budget and available resources.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.