Google Analytics: what it is and how to analyze website traffic
Google Analytics is a web analytics system that collects data on traffic, traffic sources, user behavior, and campaign effectiveness.
The GA code is installed on all pages of a website.
The service helps to:
- analyze traffic;
- evaluate marketing channels;
- identify weak points of a website;
- build a promotion strategy.
There is a free version (up to 5 million views) and a paid version with no limits.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.