Marketer glossary

DKIM: What It Is and How Email Protection Works

DKIM is a technology used to authenticate email messages.
The sender "signs" the message with a special cryptographic key, allowing email services to verify that the message was indeed sent from your domain.

What DKIM Provides:

  • Protection against phishing and email forgery.
  • Improved domain reputation, increasing the chances of landing in the "Inbox" rather than "Spam."
  • Access to postmaster tools and email analytics.
  • The ability to hide technical details of the domain during mass email campaigns.

 

Marketing terms in simple language.

SMM Team marketer glossary.

Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.

Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.

The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.