HoReCa: what it is and the specifics of the hospitality industry
HoReCa is the hospitality industry, which includes hotels, restaurants, and cafes/catering.
The main feature of this segment is that goods and services are consumed in the same place where they are sold.
HoReCa marketing is divided into two directions:
- Promotion of products offered within the establishment.
- Promotion of the point of sale itself – the restaurant, hotel, etc.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
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