B2B - what this business model is and how it works
B2B is a model of interaction in which one company sells products or services to another company rather than to the end consumer.
Key features of B2B:
- stable revenue when working with several large clients;
- less competition than in B2C;
- a strong emphasis on professional expertise of employees;
- dependence on the financial stability of key partners.
Example: supplying packaging to a manufacturing company.
Marketing terms in simple language.
SMM Team marketer glossary.
Modern marketing evolves so fast that it's impossible to know all terms and abbreviations. And it's not necessary. We've collected in one glossary concepts from digital marketing, SMM, analytics, advertising, automation, as well as from related fields — design, content and production.
Use search if you know the exact spelling of a term, or choose the letter you need to quickly find the meaning. Each term is explained simply and clearly — so that not only a specialist, but also a beginner taking their first steps in marketing can understand.
The SMM Team glossary will help you navigate tools, metrics and processes that every marketer and SMM specialist encounters faster. Share the page with colleagues, team or students — together we'll make the marketing environment clearer and more accessible.